How it all began

A mother of three, Annalisa DeMarta founded Foothill Toy Co. in 2018 with an understanding that sometimes the simplest toys bring the greatest joy. Backed by the knowledge that imaginary play is an essential component of child development, our products are designed to inspire the kind of make-believe that so many of us recall among our fondest childhood memories.

Growth through open-ended play

Children play to learn more aboutthemselves, and more about the world around them. Our interactive toys encourage  open-ended, imaginative play that helps kids develop creativity and critical thinking skills.

High quality, low tech

Our simple, well-crafted playthings have a classic feel, with just enough of a modern touch to capture the attention of children whose world is increasingly busy, bright, and loud—without adding to the noise.